IT’S NOT JUST Santa Claus, his elves and reindeer who help build Christmas joy… add Area 51 to that list after a gargantuan effort to help create one of the world’s largest ever festive themed events propelled the company into spotlight.
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Archives for Prop Production
WHAT THE DICKENS!
AREA 51 brought its snow-how to London to help overhaul Hyde Park into a stunning winter wonderland as hundreds of thousands of visitors revelled in the ice cool attraction which sported a Charles Dickens theme.
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HUNGARY FOR SUCCESS!
Jet-setting travellers were given a fascinating glimpse into the stunning landscapes of Hungary as part of a major national festival staged in London. And Area 51’s team of design experts were on hand to create an exhibition inside The London Excel Centre for National Geographic with a contemporary art gallery vibe.
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SEASIDE TREATS, NOT TRICKS
Helping to “trick” people into the treat of being by the seaside, Area 51 sent a team of dream-makers to the coast on a mission. And it was a case of “mission accomplished” as visionary artisans from 51 created an attraction that turned out to be right up the street of shoppers in Southport on Merseyside.
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PUTTING THE SWING INTO LONDON
Politicians, tourists and business leaders were greeted with the sight of a colourful crazy golf course in the heart of London and close to the Houses of Parliament and Westminster Abbey!
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STRANGER THINGS
DESIGN specialists at Area 51 are often tasked with dreaming up strange things for events all over the world but were called upon to recreate Stranger Things in London…
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TUNNEL VISION
Area 51 helped create a stunning interactive tunnel for a major world technology exhibition staged in Amsterdam.
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WALKING IN A WINTER WONDERLAND
AREA 51’s world-renowned creative gurus and workforce came together to help shape-shift part of London’s iconic Hyde Park into a phantasmagorical world of magic and mirth in time for Christmas.
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HAMMING IT UP AT SILVERSTONE
Area 51 helped bring a flavour of the Balearic party scene to Formula 1's British Grand Prix staged at Silverstone. The company created a special "Ham-former" robot stilts character, a hybrid of the popular A51 Transformer and a Lewis Hamilton bobble head, which caused a storm among race fans
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HATS OFF TO J HUS!
UK rapper, J Hus, demanded high-quality production values when he staged his first ever London show. The centre-piece had to be a white 5m-wide bucket, recreating the cover-photo theme from his hit album, Common Sense
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FORMULA 1 BOBBLEHEADS
Caption / alt text: Racing ahead – Area 51 sculptured 3D caricature heads for Formula 1 drivers Max Verstappen, Sebastian Vettel, Daniel Riccardo and Valtteri Bottas. In the vast crowded venues of F1, create a range of eye-catching, identifiable caricatures who will stand out and be greeted rapturously wherever the F1 races are held
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ATLANTIS RISING
London’s prestigious party venue, 8 Northumberland Avenue, start planning Christmas a year ahead. Setting aside traditional festive themes they asked for splendour on an oceanic scale - the myth of Atlantis was to be brought alive – furthermore they wanted a plush ambient party-zone to match. The brief was ‘epic’ plus ‘glitz & glam’. They key colours – deep-sea blues and paradise pinks.The spirit of the Lost Sunken
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WINTER WONDERLAND HYDE PARK 2017-18
Transforming London’s Hyde Park into a winter theme park – The Magical Ice Kingdom entrance at Winter Wonderland.Each festive season London’s Hyde Park becomes a multi-attraction theme park billed as Winter Wonderland. It’s filled with fairground rides, ice rinks, circuses and a host of other attractions.
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JAX JONES GOES LARGE
Originally commissioned for the video of his hit song ‘Breathe’, Jax Jones’ big bobblehead had to be instantly recognisable. It also needed to be customised for the BRITS Awards with a mic inserted into the head and a speaker system that was worn on a chunky gold chain around his neck. This enabled him to conduct interviews with the world’s press before the evening’s proceedings began.
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BLACK SITE – THE MOVIE
It was a case of going underground and tunnel vision as Area 51's creative crew were summoned to help with the shooting of a much-anticipated supernatural sci-fi thriller movie.
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LAUNCH OF THE BEANO EXPERIENCE
Beano HQ teamed up with House PR to bring the kids’ comic into the 21st century. They launched the Beano Studios and the Beano Experience, and the big unveiling event was at Beano’s Fleet Street HQ. The objective was to create an environment bursting with a cheeky character to match the 80-year-old comic’s irreverent
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MALDIVES PARADISE IN LONDON
Let me take you by the hand and lead you through the streets of London.....and the beautiful beaches of the luxurious Maldives...! Area 51 helped bring a touch of paradise to west London as part of a promotional campaign to boost the profile of the retro chic of Finolhu
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PERGOLA
Pergolas are shaded paths and sitting areas. They are also the theme chosen by the Incipio Group for its range of central London restaurants, some of which bear the Pergola brand. The concept was to create a leafy luxurious outdoor feel just off the capital’s busy streets.
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FOUR ISLAND FLING
Area 51's entertainment expeditionary force launched a series of island landings in the Indian Ocean as part of a mission of mirth and magic for luxury jet-set holidaymakers! Bolstering its growing globetrotting reputation, Area 51 dispatched a large posse of performers to the tropical paradise of the Maldives where they
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THE QUEEN ELIZABETH II CENTRE’S 30TH BIRTHDAY
Opened by the Queen in 1986, the Queen Elizabeth II Centre wanted a 30th birthday party with a difference for those who had helped make it one of London’s most successful events venues. It hosts more than 400 events a year
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LEGOLAND: WORLD’S SMALLEST PUMPKIN PATCH
Miniland at Legoland’s Windsor attraction brings together some of the world’s most famous landmarks. Here you will find Lego versions of the Eifel Tower, the Statue of Liberty, the Sphynx and a pyramid alongside Stonehenge and the old Wembley Stadium. When they wanted to create the world’s smallest pumpkin patch for Halloween, they turned to us.
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THE CONJURING 2
Area 51 executed a real-life recreation of an iconic scary movie scene for special guests at the preview screening of The Conjuring 2. Ahead of the release of the supernatural horror sequel, The Conjuring 2, wanted to set up an unforgettable spine-tingling experience for celebrity guests, the media and Warner Bros representatives.
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NATIONAL GEOGRAPIC
National Geographic Traveller magazine wanted to create its first ever all-day festival to bring the magazine to life. The aim was to give readers an immersive experience that showcased the diversity of the world of travel. The venue was The Brewery, London, where customers would be able to visit a large range of seminars, talks, workshops, cooking demonstrations with celeb chefs, and more.
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ED’S UP ON CREATURE CHAOS!
Initial sightings placed the lithe creature in southern Wales where it managed to stow away on board a 747 airliner bound for Florida in the USA but it has also been spotted in Oklahoma and Las Vegas. More recently, additional sightings have been made in Mexico, El Salvador, Costa Rica, Chile and Argentina.
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HORROR OVER THE RAINBOW!
Area 51 unleashed legions of zombies on Britain's second city as Birmingham took a hammering of Halloween horror. The Area 51 special ops brigade transformed the enormous collective of venues and art spaces in Birmingham into a heartland
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