Let me take you by the hand and lead you through the streets of London…..and the beautiful beaches of the luxurious Maldives…!
Area 51 helped bring a touch of paradise to west London as part of a promotional campaign to boost the profile of the retro chic of Finolhu, one of the Maldives’ most exotic and hippest locations.
Virgin Holidays partnered with the resort to help promote trips to the stunning island in the Indian Ocean with Area 51 providing all the ingredients needed to re-create the Maldives experience in the heart of Kensington!
The company gave Virgin’s recently refurbished vroom store on High Street Kensington a makeover for the day to put members of the public into a tropical state of mind.
Utilising a specially-adapted ‘beer bike’, generating a mobile mini Maldives to tour the area and featuring a cocktail bar, a DJ playing banging party music, walkabout characters and obligatory palm trees. The bike stopped traffic in the area as people craned their necks to see the colourful spectacle which brought a touch of tropical sunshine to an otherwise dull and dreary London day!
A mermaid sat inside a giant cocktail glass outside the store while acrobats, contortionists, stilt walkers and other characters with circus skills entertained passers by and gave an insight into Finolhu where a resident Area 51 team of entertainers is now based all year round to help keep clients in the holiday mood.
The promotional event was hailed as an “amazing success” by both Virgin and Finolhu who reported a surge in bookings for the resort, which is unique for the Maldives islands as it features a retro beach club atmosphere with constant entertainment which only opened 12 months ago.
A-list celebs from all over the globe are regular visitors, making Finolhu the go-to destination for the jet set.
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