PROMOTIONAL CAMPAIGNS

One of Area 51’s unique selling points is that we have designed and created a vast stock of costumes, using our own skilled in-house teams. The range includes full-size robots, animatronic trolls and creatures, big bobble-head 3D caricatures of rock stars, stunning dancewear and themed costume ensembles for fairy tales and fantasies. Our creations are a key part of our events entertainment service, but we are happy to quote for costume commissions for clients.

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Promotional campaigns allow us to use our full range of creativity and imagination for companies looking to advertise in ways that will attract new attention. In a highly competitive marketing world innovation is essential if you want to stand out from the crowd and from the background ‘media noise’ to reach customers. With a background in off-beat performance arts and quality visualisation, Area 51 are the perfect creative partners for high-impact promotional campaigns.

PREVIOUS PROJECTS

HAMMING IT UP AT SILVERSTONE

Area 51 helped bring a flavour of the Balearic party scene to Formula 1’s British Grand Prix staged at Silverstone. The company created a special “Ham-former” robot stilts character, a hybrid of the popular A51 Transformer and a Lewis Hamilton bobble head, which caused a storm among race fans

FORMULA 1 BOBBLEHEADS

Caption / alt text: Racing ahead – Area 51 sculptured 3D caricature heads for Formula 1 drivers Max Verstappen, Sebastian Vettel, Daniel Riccardo and Valtteri Bottas. In the vast crowded venues of F1, create a range of eye-catching, identifiable caricatures who will stand out and be greeted rapturously wherever the F1 races are held

QUACK TEAM FITS THE BILL!

A successful rural country bistro-pub and restaurant required an innovative, high-impact PR campaign to help promote the business in the wake of an expensive kitchen refurbishment. Ten eye-catching duck character costumes were designed and created in-house at Area 51’s workshop.

LAUNCH OF THE BEANO EXPERIENCE

Beano HQ teamed up with House PR to bring the kids’ comic into the 21st century. They launched the Beano Studios and the Beano Experience, and the big unveiling event was at Beano’s Fleet Street HQ. The objective was to create an environment bursting with a cheeky character to match the 80-year-old comic’s irreverent

MALDIVES PARADISE IN LONDON

Let me take you by the hand and lead you through the streets of London…..and the beautiful beaches of the luxurious Maldives…! Area 51 helped bring a touch of paradise to west London as part of a promotional campaign to boost the profile of the retro chic of Finolhu

BUTTONS THE CADBURY COW

Research for chocolate makers Cadbury found that 1 in 3 children didn’t realise milk came from cows. And many didn’t how big they are. So Cadbury asked Area 51 to create a life-size, realistic,  animatronic cow, named Buttons. She would show families at London’s Southbank Centre how friendly cows can be and help launch the Cadbury

LEGOLAND: WORLD’S SMALLEST PUMPKIN PATCH

Miniland at Legoland’s Windsor attraction brings together some of the world’s most famous landmarks. Here you will find Lego versions of the Eifel Tower, the Statue of Liberty, the Sphynx and a pyramid alongside Stonehenge and the old Wembley Stadium. When they wanted to create the world’s smallest pumpkin patch for Halloween, they turned to us.

FEELIN’ AWWL-WIGHT AT EPIC FESTIVAL!

Area 51 performers are pretty famous for making a big entrance but at the Isle Of Wight Festival they gave many helping hands to two lucky people who won a national prize to take their bows in jaw-dropping style! Teaming up with Strongbow cider

HOMESERVE HEROES

Area 51 are experts at bringing brand expression to life. When a multimillion pound campaign, created by Grey London and venturethree, needed to be fronted by five “HomeServe Heroes”, for TV and press ads, direct and field marketing activity as well as on vehicles, they turned to us.