PERGOLA

Pergolas are shaded paths and sitting areas. They are also the theme chosen by the Incipio Group for its range of central London restaurants, some of which bear the Pergola brand. The concept was to create a leafy luxurious outdoor feel just off the capital’s busy streets. Incipio turned to Area 51 to create the interior and rooftop exterior décor for four of their top venues. The first was to be a pop-up restaurant on top of the former BBC Television Centre in White City, with its spectacular cityscape views. More were to follow.

previous arrow
next arrow
Slider

Pergolas are shaded paths and sitting areas. They are also the theme chosen by the Incipio Group for its range of central London restaurants, some of which bear the Pergola brand. The concept was to create a leafy luxurious outdoor feel just off the capital’s busy streets. Incipio turned to Area 51 to create the interior and rooftop exterior décor for four of their top venues. The first was to be a pop-up restaurant on top of the former BBC Television Centre in White City, with its spectacular cityscape views. More were to follow.

THE BUILD:

For the rooftop pop-up restaurant we bathed the entire venue in a feast of al-fresco foliage, incorporating artificial palm leaves to create 500m2 of summery space. For their larger Pergola Paddington Central we undertook most of the venue, set over two beautifully decorated floors. We foliaged the giant exterior wall, made the restaurant’s striking entrance, hand-made the barrels, and created the major signage, including the green leaf-design aluminium sheets, which were printed direct to substrate. Five months later we were asked back to amplify the look with a further 15% of foliage, changing the colour scheme to deep greens and reds. We also worked with them to open a further Pergola floor on the top deck which we also foliaged. At The Prince, where 4 old buildings were converted into restaurants, we again created the Pergola look with foliage, and built a connecting deck to all eating areas. At the fast-food Feast bar and restaurant, again in the White City area, everything was indoors but still with an al-fresco feel to it. The venues have proved a hit and have been attended by some hundreds of thousands of diners in their first years.

GALLERY

RELATED POSTS

HEEBIE-JEEBIES AT HOME OF SUPERSTAR

Halloween wizards Area 51 conjured up mucho magic at the biggest A-list celebrity bash of the year in London! TV superstar Jonathan Ross once again entrusted the firm with making over his mansion for his annual party. Area 51 spectacularly transformed the exterior of the star’s large residence at Hampstead into a bewitching home of Halloween

LINKEDIN ROOF TOP ILLUSION

‘Surpassed all expectations’ was just one of the compliments for Area 51 for the design and installation of a rooftop theme for a major event. LinkedIn invited us to compose, design and install a theme for a their Talent Connect London event for 2,500 guests, that would even eclipse the success of our previous joint projects.

TWO-DAY BIRTHDAY BASH IS A JET-SET SMASH

Jet-setting guests were left spellbound at a lavish and private celebrity party held inside a luxury Berkshire hotel thanks to the efforts of Area 51.The exclusive two-day birthday party was staged at the luxurious Vineyard Hotel in Newbury with host and guests flying in from the USA to attend. Area 51’s crack crew of creative stylists came up with not one but TWO stunning makeovers to help make the event truly 

A VINTAGE VILLAGE WEDDING

Staging your daughter’s wedding day in the grounds of your own home is a tall order for any family. Everything has to be just right. When a Midlands company executive and his wife wanted to pull out all the stops for their daughter’s big day, they turned to Area 51. They chose 4 large interlocking modern tepees to seat their 130 guests.