HOMESERVE HEROES

Area 51 are experts at bringing brand expression to life. When a multimillion pound campaign, created by Grey London and venturethree, needed to be fronted by five “HomeServe Heroes”, for TV and press ads, direct and field marketing activity as well as on vehicles, they turned to us. The campaign characters had to represent the company’s primary trades who carry out heating, plumbing, electrical and appliance repairs around the home. The heroes provided an essential interactive element to the HomeServe campaign.

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THE BRIEF:

Area 51 are experts at bringing brand expression to life. When a multimillion pound campaign, created by Grey London and venturethree, needed to be fronted by five “HomeServe Heroes”, for TV and press ads, direct and field marketing activity as well as on vehicles, they turned to us. The campaign characters had to represent the company’s primary trades who carry out heating, plumbing, electrical and appliance repairs around the home. The heroes provided an essential interactive element to the HomeServe campaign.

THE BUILD:

The campaign’s ideas were brought to life by Area 51 specialists to match pre-designed characters supplied by our clients. Visual accuracy was vital. The costumes also had to stand up to heavy use and be comfortable for extended periods. The clients were delighted at the results and performance qualities, both at live events and on screen.

Area 51 are available to give your advertising adventure the same visual power and stamina.

GALLERY

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