QUACK TEAM FITS THE BILL!

A successful rural country bistro-pub and restaurant required an innovative, high-impact PR campaign to help promote the business in the wake of an expensive kitchen refurbishment. Ten eye-catching duck character costumes were designed and created in-house at Area 51’s workshop. Each character consisted of an over-sized duck head accompanying yellow rain mac coats and rubber boots together with other garments. Area 51 performers donned the costumes and turned up at ‘flash mob’ type events unexpectedly throughout Oxfordshire to draw attention to the revamped Muddy Duck at Hethe, near Bicester.

previous arrow
next arrow
Slider

THE BRIEF:

A successful rural country bistro-pub and restaurant required an innovative, high-impact PR campaign to help promote the business in the wake of an expensive kitchen refurbishment.

THE BUILD:

Ten eye-catching duck character costumes were designed and created in-house at Area 51’s workshop.

Each character consisted of an over-sized duck head accompanying yellow rain mac coats and rubber boots together with other garments.

Area 51 performers donned the costumes and turned up at ‘flash mob’ type events unexpectedly throughout Oxfordshire to draw attention to the revamped Muddy Duck at Hethe, near Bicester.

Initially acting mysteriously, the ‘ducks’ eventually took out promo literature from beneath their wings to hand out to members of the public.

The cards entitled holders to enter into a special prize draw  – the  “Golden Egg random acts of kindness” scheme – when booking a table for dinner at The Muddy Duck and prizes on offer included anything from a car valet to an iPod Mini and a free meal at the pub for every month of the year.

GALLERY

RELATED POSTS

SPEAK EASY, PARTY HARD

The decadent twenties roared back in style as thousands of revellers partied hard at a splendid Speakeasy spree staged inside a leading UK venue with Area 51 in the driving seat. The Ricoh Arena at Coventry

BLESSED ARE THE GEEKS AT SCIFI

Legendary actor Brian Blessed and Area 51 teamed up to create a sci-fi supernova at one of Europe’s biggest and best events for followers of all things fantasy and futurist! The seventh annual Sci Fi Weekender was hailed as the best yet after a galaxy of stars and performers shone to stun the audience after teleporting into North Wales.

MALDIVES MAGIC IS A FAIRYTALE

Once upon a time in a magical land far, far away gathered fauns, fairies, a friendly giant and jesters to inject magic into an enchanted Easter experience on a paradise island. A troupe of whimsical characters turned up at the luxury

HAMMING IT UP AT SILVERSTONE

Area 51 helped bring a flavour of the Balearic party scene to Formula 1’s British Grand Prix staged at Silverstone. The company created a special “Ham-former” robot stilts character, a hybrid of the popular A51 Transformer and a Lewis Hamilton bobble head, which caused a storm among race fans