LAUNCH OF THE BEANO EXPERIENCE

Beano HQ teamed up with House PR to bring the kids’ comic into the 21st century. They launched the Beano Studios and the Beano Experience, and the big unveiling event was at Beano’s Fleet Street HQ. The objective was to create an environment bursting with a cheeky character to match the 80-year-old comic’s irreverent humour. Aimed at the comic’s key 7-10-year-old audience, kids would also be central to the launch, which would be attended by a host of media guests, fans and celebrities including Kate Fleetwood, Kate Garraway and Donna Air.Working closely with our clients and using 3D computer graphics, seven Area 51 crew took a week to create a fully immersive environment in the style of the comic’s cartoons.

previous arrow
next arrow
Slider

Beano HQ teamed up with House PR to bring the kids’ comic into the 21st century. They launched the Beano Studios and the Beano Experience, and the big unveiling event was at Beano’s Fleet Street HQ. The objective was to create an environment bursting with a cheeky character to match the 80-year-old comic’s irreverent humour. Aimed at the comic’s key 7-10-year-old audience, kids would also be central to the launch, which would be attended by a host of media guests, fans and celebrities including Kate Fleetwood, Kate Garraway and Donna Air.Working closely with our clients and using 3D computer graphics, seven Area 51 crew took a week to create a fully immersive environment in the style of the comic’s cartoons.

Separate areas represented familiar scenes from the comic, such as Dennis the Menace’s bedroom. Kids were able to run riot safely throughout the interactive experience, which featured a giant computer terminal to mark the Beano website launch. The event also boasted giant catapults and a ‘Splatty Zone’ where kids could pump slime through a network of plastic plumbing to then gunge a willing guest. Celebrities were gunged for photo opportunities and the event enjoyed major national media coverage.

GALLERY

RELATED POSTS

HARRY POTTER

Initially created for a university students’ ball, the client wanted guests to walk through a smokey corridor to the Great Hall at Hogwarts School of Witchcraft and Wizardry. It should come complete with dozens of ethereal flying candles, stone walls, giant fireplaces and ghostly apparitions. Here the Sorting Hat will guide you and your guests into your chosen Hogwarts houses, whether Gryffindor, Slytherin, Hufflepuff or Ravenclaw.

THE QUEEN ELIZABETH II CENTRE’S 30TH BIRTHDAY

Opened by the Queen in 1986, the Queen Elizabeth II Centre wanted a 30th birthday party with a difference for those who had helped make it one of London’s most successful events venues. It hosts more than 400 events a year

SOLAR SCI-FI WEEKENDER

Area 51 looked to the heavens for cosmic inspiration to eclipse past triumphs with a stellar display at a celebrated gathering of diehard sci-fi fans. The sun, moon and 51 were all in conjunction as performers used the grand spectacle

BRAVING ‘THE ASYLUM’

A horde of Halloween hedonists headed into hell as they braved a bone-chilling scaremaze. Pleasure seekers were treated to one of the scariest interactive horror attractions seen in the U.K. staged inside a popular nightclub in the north-west. Area 51 remodelled the popular Camp and Furnace club in Liverpool into “The Baltic Asylum,” a harrowing hospital where inmates had been kept locked up behind doors for decades.