LAUNCH OF THE BEANO EXPERIENCE

Beano HQ teamed up with House PR to bring the kids’ comic into the 21st century. They launched the Beano Studios and the Beano Experience, and the big unveiling event was at Beano’s Fleet Street HQ. The objective was to create an environment bursting with a cheeky character to match the 80-year-old comic’s irreverent humour. Aimed at the comic’s key 7-10-year-old audience, kids would also be central to the launch, which would be attended by a host of media guests, fans and celebrities including Kate Fleetwood, Kate Garraway and Donna Air.Working closely with our clients and using 3D computer graphics, seven Area 51 crew took a week to create a fully immersive environment in the style of the comic’s cartoons.

Slide 1
Slide 1 - copy
Slide 1 - copy
Slide 1 - copy
previous arrow
next arrow

Beano HQ teamed up with House PR to bring the kids’ comic into the 21st century. They launched the Beano Studios and the Beano Experience, and the big unveiling event was at Beano’s Fleet Street HQ. The objective was to create an environment bursting with a cheeky character to match the 80-year-old comic’s irreverent humour. Aimed at the comic’s key 7-10-year-old audience, kids would also be central to the launch, which would be attended by a host of media guests, fans and celebrities including Kate Fleetwood, Kate Garraway and Donna Air.Working closely with our clients and using 3D computer graphics, seven Area 51 crew took a week to create a fully immersive environment in the style of the comic’s cartoons.

Separate areas represented familiar scenes from the comic, such as Dennis the Menace’s bedroom. Kids were able to run riot safely throughout the interactive experience, which featured a giant computer terminal to mark the Beano website launch. The event also boasted giant catapults and a ‘Splatty Zone’ where kids could pump slime through a network of plastic plumbing to then gunge a willing guest. Celebrities were gunged for photo opportunities and the event enjoyed major national media coverage.

GALLERY

RELATED POSTS

MALDIVES GOES BONKERS OVER WONKA’S

Guests at one of the world’s most exclusive and elite holiday islands marvelled in pure imagination as Area 51’s new Willy Wonka fantasy show created Easter magic! Jet set holidaymakers on the Maldives enjoyed a golden ticket to Roald Dahl’s fantasy world as a compact contingent of crack Area 51 performers created a series of shows to dazzle

FESTIVE ISLAND FUN

GLOBE-TROTTING Area 51 artists jetted off to the Indian Ocean to deliver Christmas joy to holidaymakers as the company expanded its connections in paradise.

51 REIGN AT DOWNLOAD

AREA 51’s now legendary Caravan Of Lost Souls laughed off monsoon rain conditions to storm one of the UK’s most celebrated rock festivals.

MASON HOUSE CHRISTMAS

Popular with A-list celebrities, London’s Mason House Club in the vaults of the London Palladium theatre soon gained a reputation for exclusivity and elegance. The same high standards applied to their décor during the festive season, so they invited Area 51 to create a complete Christmas look for them with a touch of class.