JAX JONES GOES LARGE

Originally commissioned for the video of his hit song ‘Breathe’, Jax Jones’ big bobblehead had to be instantly recognisable. It also needed to be customised for the BRITS Awards with a mic inserted into the head and a speaker system that was worn on a chunky gold chain around his neck. This enabled him to conduct interviews with the world’s press before the evening’s proceedings began. The bobblehead was first sculptured in clay at Area 51’s Warwickshire workshop to form a 3D caricature of Jax Jones’ facial features. It was then molded and cast in high-density foam. Once painted, its hat was custom-made to add the finishing touch.

Slide 1
Slide 1 - copy
Slide 1 - copy
Slide 1 - copy
previous arrow
next arrow

THE BRIEF:

Originally commissioned for the video of his hit song ‘Breathe’, Jax Jones’ big bobblehead had to be instantly recognisable. It also needed to be customised for the BRITS Awards with a mic inserted into the head and a speaker system that was worn on a chunky gold chain around his neck. This enabled him to conduct interviews with the world’s press before the evening’s proceedings began.

THE BUILD:

The bobblehead was first sculptured in clay at Area 51’s Warwickshire workshop to form a 3D caricature of Jax Jones’ facial features. It was then molded and cast in high-density foam. Once painted, its hat was custom-made to add the finishing touch.

Nominated for ‘British Single of the Year’, Jax Jones posed for pictures on the red carpet and the integrated voice system enabled him to speak to BRITS presenters, Professor Green and Maya Jama. Jax Jones was so impressed with the creation that he commissioned an additional bobblehead.

For a heads-up see his red-carpet interview on

GALLERY

RELATED POSTS

HUNGARY FOR SUCCESS!

Jet-setting travellers were given a fascinating glimpse into the stunning landscapes of Hungary as part of a major national festival staged in London. And Area 51’s team of design experts were on hand to create an exhibition inside The London Excel Centre for National Geographic with a contemporary art gallery vibe.

CELEBRITY FRIGHT NIGHT

Horror artisans Area 51 spawned an other-worldly hub of Halloween charm and chills after being called upon by TV superstar Jonathan Ross to once again set pulses racing in the heart of London for the biggest A-list celebrity party of the year!

WONKA & ALICE GO EAST FOR EASTER

Jet-setting performers from Area 51 helped transform not one, but TWO, paradise islands into fantasy islands as part of an eggs-hausting Easter extravaganza in the east…

HORROR OVER THE RAINBOW!

Area 51 unleashed legions of zombies on Britain’s second city as Birmingham took a hammering of Halloween horror. The Area 51 special ops brigade transformed the enormous collective of venues and art spaces in Birmingham into a heartland