Jet-setting travellers were given a fascinating glimpse into the stunning landscapes of Hungary as part of a major national festival staged in London. And Area 51’s team of design experts were on hand to create an exhibition inside The London Excel Centre for National Geographic with a contemporary art gallery vibe.
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Archives for Promotional Campaigns
HAMMING IT UP AT SILVERSTONE
Area 51 helped bring a flavour of the Balearic party scene to Formula 1's British Grand Prix staged at Silverstone. The company created a special "Ham-former" robot stilts character, a hybrid of the popular A51 Transformer and a Lewis Hamilton bobble head, which caused a storm among race fans
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HATS OFF TO J HUS!
UK rapper, J Hus, demanded high-quality production values when he staged his first ever London show. The centre-piece had to be a white 5m-wide bucket, recreating the cover-photo theme from his hit album, Common Sense
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FORMULA 1 BOBBLEHEADS
Caption / alt text: Racing ahead – Area 51 sculptured 3D caricature heads for Formula 1 drivers Max Verstappen, Sebastian Vettel, Daniel Riccardo and Valtteri Bottas. In the vast crowded venues of F1, create a range of eye-catching, identifiable caricatures who will stand out and be greeted rapturously wherever the F1 races are held
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QUACK TEAM FITS THE BILL!
A successful rural country bistro-pub and restaurant required an innovative, high-impact PR campaign to help promote the business in the wake of an expensive kitchen refurbishment. Ten eye-catching duck character costumes were designed and created in-house at Area 51’s workshop.
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LAUNCH OF THE BEANO EXPERIENCE
Beano HQ teamed up with House PR to bring the kids’ comic into the 21st century. They launched the Beano Studios and the Beano Experience, and the big unveiling event was at Beano’s Fleet Street HQ. The objective was to create an environment bursting with a cheeky character to match the 80-year-old comic’s irreverent
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MALDIVES PARADISE IN LONDON
Let me take you by the hand and lead you through the streets of London.....and the beautiful beaches of the luxurious Maldives...! Area 51 helped bring a touch of paradise to west London as part of a promotional campaign to boost the profile of the retro chic of Finolhu
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BUTTONS THE CADBURY COW
Research for chocolate makers Cadbury found that 1 in 3 children didn’t realise milk came from cows. And many didn’t how big they are. So Cadbury asked Area 51 to create a life-size, realistic, animatronic cow, named Buttons. She would show families at London's Southbank Centre how friendly cows can be and help launch the Cadbury
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PERGOLA
Pergolas are shaded paths and sitting areas. They are also the theme chosen by the Incipio Group for its range of central London restaurants, some of which bear the Pergola brand. The concept was to create a leafy luxurious outdoor feel just off the capital’s busy streets.
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LEGOLAND: WORLD’S SMALLEST PUMPKIN PATCH
Miniland at Legoland’s Windsor attraction brings together some of the world’s most famous landmarks. Here you will find Lego versions of the Eifel Tower, the Statue of Liberty, the Sphynx and a pyramid alongside Stonehenge and the old Wembley Stadium. When they wanted to create the world’s smallest pumpkin patch for Halloween, they turned to us.
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FEELIN’ AWWL-WIGHT AT EPIC FESTIVAL!
Area 51 performers are pretty famous for making a big entrance but at the Isle Of Wight Festival they gave many helping hands to two lucky people who won a national prize to take their bows in jaw-dropping style! Teaming up with Strongbow cider
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HOMESERVE HEROES
Area 51 are experts at bringing brand expression to life. When a multimillion pound campaign, created by Grey London and venturethree, needed to be fronted by five “HomeServe Heroes”, for TV and press ads, direct and field marketing activity as well as on vehicles, they turned to us.
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