National Geographic Traveller magazine wanted to create its first ever all-day festival to bring the magazine to life. The aim was to give readers an immersive experience that showcased the diversity of the world of travel. The venue was The Brewery, London, where customers would be able to visit a large range of seminars, talks, workshops, cooking demonstrations with celeb chefs, and more. We not only undertook the design, development, the build and signage but also much of the organisation for this major event.
THE BUILD:
The day boasted a full agenda of visitor options, so we created multiple spaces under one roof. For the main stage we built the self-supporting 14m x 4m frame with its canvas display and inset projection screen. Special areas demanded their own look and feel. Together these spaces allowed attendees to choose from a massive menu of options including panel sessions, travel writing and photography masterclasses, survival skills, cooking demonstrations, and language lessons, as well as flamenco and taekwondo lessons, yoga, mindfulness sessions, wine tasting, and a photography exhibition. We also devised an aeroplane fuselage mock-up, where visitors used VR visors to experience a walk in China and other far-away places. We also recreated a promotional area in the style of the Italian region of Puglia complete with a white-walled cottage, plus a UK newsagent kiosk with magazine racks which also provided snacks for guests. Our top-t0-bottom event management even included sourcing all the kitchen equipment, furniture and the audio-visuals. Feedback from the clients and their 600 visitors was truly positive.
GALLERY
