Ahead of the release of the supernatural horror sequel, The Conjuring 2, wanted to set up an unforgettable spine-tingling experience for celebrity guests, the media and Warner Bros representatives. Guests would be told they would be privy to an exhibition of film props prior to a preview screening. Little did they know they would experience their very own horror show.
THE BRIEF:
We worked with film marketing specialists, Elevenfiftyfive, and design company Strong & Co, to create this terrifying walkthrough. The challenge was providing identical special effects complete with the props, wall coverings, floorings, performers, make-up and costumes depicted in the original.
THE BUILD:
It was a huge project to undertake and took months of design and planning prior to the build. For the movie’s iconic haunted bedroom scene a flying wall mechanism was created to execute moving crosses and pictures jumping off the walls. Attention to detail in décor and prop re-creation was paramount. An actor was planted on each tour to levitate during the bedroom scene. Guests got a further fright when they were confronted by the poltergeist, Valak and the elderly spirit of Bill Wilkins. Reactions from the guests were overwhelmingly, and the film’s Art Director said the re-creation of the bedroom scene looked exactly like his movie.
GALLERY
