A WALK THROUGH THE HUMAN BRAIN

Working with clients EMC3, create a perfect arena to stimulate guests’ ideas and interaction for professional networking giants, LinkedIn, for a major recruitment event. The thought-provoking ‘brain-storming’ at the Business Design Centre in North London had two themes - art and science. The main staircase was the portal between the art and science networking areas. It passed through two brain hemispheres with an array of plasma balls to depict synaptic energy, and incorporated a spinal cord of drapes.

Slide 1
Slide 1 - copy
Slide 1 - copy
Slide 1 - copy
previous arrow
next arrow

THE BRIEF:

Working with clients EMC3, create a perfect arena to stimulate guests’ ideas and interaction for professional networking giants, LinkedIn, for a major recruitment event. The thought-provoking ‘brain-storming’ at the Business Design Centre in North London had two themes – art and science.

THE BUILD:

The main staircase was the portal between the art and science networking areas. It passed through two brain hemispheres with an array of plasma balls to depict synaptic energy, and incorporated a spinal cord of drapes.

Together symbolised thought and action. Elegant ‘lava lamp’ bubble towers were arranged throughout the room with its 40 custom designed tables.

Other science-area décor consisted of DNA helixes, 130 linear metres of event visuals and a giant light wall, while state-of-the-art ‘power stations’ allowed visitors to charge their devices during networking. The art area featured stunning graphics panels sprayed by a team of graffiti artists over three nights. A Banksy-esque sculpture added to the contemporary art theme.

The concepts, designs and construction for this event were the work of Area 51 working with clients EMC3. Area 51 also enhanced the evening drinks reception with a brain-baffling close-up magician and a DJ complete with a surreal TV-screen full-face helmet.

GALLERY

RELATED POSTS

SCISSOR SISTERS COLLABORATIONS

American disco-glam group, Scissor Sisters, regularly team up with Area 51 to help create stunning show costumes and props for their extravagant live performances

SPACE-TACULAR SCENES AT SCIFI WEEKENDER

It’s a Sci-Fi Convention Jim, but not as we know it! 51 load up the vans and boldly go – to West Wales… We embarked on 2 incredible days packed full of Sci-Fi themed walkabout and truly massive stage-shows

BLESSED ARE THE GEEKS AT SCIFI

Legendary actor Brian Blessed and Area 51 teamed up to create a sci-fi supernova at one of Europe’s biggest and best events for followers of all things fantasy and futurist! The seventh annual Sci Fi Weekender was hailed as the best yet after a galaxy of stars and performers shone to stun the audience after teleporting into North Wales.

NATIONAL GEOGRAPIC

National Geographic Traveller magazine wanted to create its first ever all-day festival to bring the magazine to life. The aim was to give readers an immersive experience that showcased the diversity of the world of travel. The venue was The Brewery, London, where customers would be able to visit a large range of seminars, talks, workshops, cooking demonstrations with celeb chefs, and more.