LEWIS HAMILTON TRANSFORMED

Area 51 helped bring a flavour of the Balearic party scene to Formula 1’s British Grand Prix staged at Silverstone.

The company created a special “Ham-former” robot stilts character, a hybrid of the popular A51 Transformer and a Lewis Hamilton bobble head, which caused a storm among race fans partying the night before the famous race.

Coalition Agency provided Ministry Of Sound’s take-over of the main stage on the prime Saturday evening segment of the meeting had a “Noughties Anthems” vibe with legendary DJ Brandon Block, fellow DJ Sonique plus other guests and during the night a cavalcade of Area 51 performers took to the stage to perform including the Ham-former, iGlobot, iGlogirls, Quick Silver Chicks and other dancers.

AT A GLANCE

  • Our bespoke “Ham-former” character was created especially for the British Grand Prix at Silverstone Circuit, bringing a playful twist on the high-energy festival vibe that delighted fans across the crowd
  • We delivered a full suite of thematically consistent costumes and performers, from towering stiltwalking transformers to skilled dancers in futuristic LED-lit outfits, in collaboration with legendary Ministry of Sound DJ's