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BRAIN POWERS LONDON EVENT

Giant brain power was right at the 'art' of a major recruitment event held inside a leading London conference venue.

A giant multi-coloured brain and its spinal cord was one of many eye-catching features created by Area 51 at the "Art and Science Of Recruitment" experience organised by LinkedIn at the prestigious Business Design Centre in Islington, north London. Half of the exhibition was given over to the theme of "art" with the other to "science."

Area 51 design gurus came up with a striking collection of décor inside the venue that wowed visitors including the huge brain which was split in half at the top of a staircase with a collection of plasma balls on show on the interior. Using intelligent lighting and beautifully arranged pleating, an oversized central nervous system reached the ground floor from the base of the brain. Other decor included elegant water bubble tubes, 40 custom design and produced poseur tables, a couple of helices, a giant light box wall and state of the art power stations that allowed visitors to stay connected and powered up.

In the "art" area of the room, a collection of stunning graphic panels were placed in situ by the Area 51 installation team. Each panel had been sprayed in a unique style by a team of graffiti artists who spent three nights working their magic. A special Banksy-inspired sculpture also added to the contemporary art feel of the event.

In the "science" sector the décor boasted a strong astronomical and scientific atmosphere with molecular imagery added to on-site graphics totalling 130 linear metres of event visuals that Area 51 installed with painstaking precision. The team designed and installed graphics for the upstairs mezzanine as well as the ground floor area while incorporating special digital screens into the impressive décor.

To come up with such an innovative and fascinating project, Area 51 liaised very closely with both client and designers and to top it all off Area 51 supplied an "Intelly Gent" DJ together with a close-up magician.