And at the London Olympics a fast-rising Russian sports giant branched out in Britain with Area 51 aiding them by manufacturing a charming cherry orchard as the centrepiece for a display.
Six stunning artificial trees were installed into a chic terrace expo in central London for the successful Bosco di Ciliegi company, Russia's premier design, fashion and retail group supplying specialist Olympic kits for athletes and fans alike.
Bosco asked Area 51 to spruce up their London base at Carlton House Terrace which overlooks St. James Park and as Bosco's name translates literally as "cherry orchard" the design and installation team came up with a stunning half a dozen cherry trees complete with eye-catching blossom.
The impressive display was on show for the duration of the London Olympics as Bosco use the occasion to try and expand its ever-expanding client list by wooing customers in the UK.
Area 51 staff came up with a brilliant new design which will enable the company to re-cycle the trees for a wide range of other events including weddings and corporate functions.
The trees were designed to be self-standing and to be hardy and weather proof to withstand Britain's notoriously stormy summer months and they can be erected and dismantled very quickly and sited indoors or outside to meet the clients' bespoke wishes.
The cherry orchard was just one of many woodland schemes that the company has created.
Trees offer many different solutions for an event ranging from a couple sited at an entrance or stage set up, a half dozen positioned around a function through to an all-encompassing canopy that covers the entire venue.
They can come in various guises including cherry blossom, white and wintery or full green foliage, all sculpted in the acclaimed workshop which is at the heart of the Area 51 operation in Warwickshire.
Self-supporting tree systems and realistic oaks can create a dense overhead canopy to transform a room into a wonderful wildwood or enchanted forest.