Area 51 have teamed up with Resonate Events to launch a thrilling new club night that takes the unfettered atmosphere of an outdoors festival and plonks it slap bang in the middle of a peerless warehouse venue with extra verve, zest and oomph.
"Why So Serious?" is quite unlike any other clubbing experience and gives revellers the chance to feel as if they are in an open festival field on a balmy summer night under the stars instead of being inside what is a unique cultural hub near Liverpool's famous docks.
A brigade of entertainers will pitch their tent inside the Camp and Furnace venue on Greenland Street in the centre of Liverpool on Friday March 25 for the event called "Bad Friday" which, is also perhaps coincidentally (!), the Good Friday Bank Holiday. An irreverent mix of performers will embrace a Monty Pythonesque impiety for a raucous night of hell-raising to dazzle and delight.
And to set the scene, Area 51's acclaimed design and props teams will first rock up to the giant space and construct a profound interior makeover using huge amounts of scaffolding to build a cathedral in which acts will roam and freely perform while clubbers have the chance to offer praise and worship
For once the club night is less about superstar DJ names, VIP areas and any perceived snobbery but is much more about raw talent performing and cutting through any hokum. Bizarre characters will join forces with sexy girls, stilt performers, DJs, fire eaters and weird and wonderful installations that will transform the venue into a feast of mind-melting mayhem. If you like, it will be an Easter resurrection of the hang-loose and happy-go-lucky days of the early warehouse parties scene and summer festivals.
Camp and Furnace is the perfect location with it being a unique combination of venues rolled into one: a music venue, indoor festival site, restaurant, bar, pop-up event space and cultural hub in the city's so-called Baltic Triangle.
Boldly featuring qualities of an industrial film set with the hint of Liverpool's working past, this is a fantastic urban park that could only have been born from the recent financial recession with its bold and striking concepts.
"Why So Serious?" is born at 9pm on Bad Friday / Good Friday, March 26th and tickets cost £20 (with £12 concessions for students).