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ANIMAL MAGIC AS BENDY BETH NECKS NOTORIETY

Area 51's Beth Sykess has become an internet star after an image of her body-painted as a giraffe became a huge web hit

The photo of bendy Beth, the company's head dancer and contortion expert, notched up more than 100,000 views in just three days as the media and social networks went animal crackers over the beguiling piece of art.

A collaboration between Beth and Area 51's make up stylist Emma Fay, the image was taken in Leicester by Jonathan Macauley and took six hours of make up magic, canny contortion and fantastic photography to generate the brilliant results.

To achieve the effect, Emma hand painted a giraffe's head on to one of Beth's feet with hooves on the former gymnast champion's other foot and one hand. Other parts of Beth's body were then "whited out" to finalise the image.

The idea for the image came from Emma after working at the Zoo Project Festival with Area 51. Now the photo has been seen by millions all over the world after it went viral across all media outlets.