The Cirque du Spiceal transformed a popular area in Birmingham's Bull Ring centre into an outdoors big top arena where a collection of quirky characters wowed shoppers and revellers during a week-long promotion run by bosses at the shopping complex.
Diners at establishments in Spiceal Street were treated to the surreal sight of a group of chimps, a giant yeti and King Kong joined by various other circus 'freaks' to entertain those in the area.
Throughout the week the Area 51 team delivered a two-hour display that also included fire breathers lighting up the night sky and on the final evening of the campaign -in conjunction with Kerrang! Radio- a series of 20-minute performances took place.
Customers visiting the various businesses along Spiceal Street, including Browns Bar and Basserie, the ChaoBaby Thai Restaurant, the Handmade Burger Co, Nandos, Pizza Hut, Jamie's Italian, Wagamama and Mount Fuji, gave their thumbs up to the twisted antics of the performers.
Louise Hamer-Brown, Head of Marketing at the Bull Ring, was delighted with the Area 51 performances and commented: "The Cirque du Spiceal event has kept our shoppers and diners thoroughly entertained throughout the week with all kinds of weird and wonderful sights.
"At Bull Ring we're known for doing things a little differently and therefore thought this was the perfect event to take place at Spiceal Street, which has firmly placed itself on the map of the city as a socialising hot spot."
The week-long peprformances culminated in a special display by Area 51's much-respected Caravan Of Lost Souls with its usual trickery, illusions and surreal fun.